Krames StayWell's Clients Honored by 30 Healthcare Advertising Awards
Evanston, IL, May 5, 2010 — Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, has been honored with 30 awards on behalf of its clients from the 27th Annual Healthcare Advertising Awards. Among these honors is the prestigious Best of Show award, bestowed on KSW client Rite Aid for its consumer weight management guide, Get Fit.
Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
Honored for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact, Krames StayWell also received 10 Gold awards, as well as Silver, Bronze, and Merit awards on behalf of its clients. More than 4,000 entries were received, making it the largest healthcare advertising awards competition.
KSW clients received the following awards:
Best of Show:
- Rite Aid
Gold:
- Blue Care Network of Michigan (2 Gold awards)
- Costco Pharmacy
- Cypress Fairbanks Medical Center
- Lourdes Health System
- Massachusetts General Hospital
- Mercy Iowa City
- Rite Aid
- Schneider Children’s Hospital
- The George Washington University Hospital
Silver:
- CareFirst Blue Cross Blue Shield
- Health New England
- Henry Ford West Bloomfield Hospital
Bronze:
- Blue Care Network of Michigan
- Houston Northwest Medical Center
- McLaren Health Care
- Society for HealthCare Strategy-Market
Merit:
- Baptist Health Medical Center
- Blue Cross & Blue Shield of North Carolina (2 Merit awards)
- CareFirst Blue Cross Blue Shield
- Children’s Hospital & Medical Center (2 Merit awards)
- Children’s Omaha
- Independent Health
- Massachusetts General Hospital
- Memorial Hermann Southeast Hospital
- The Christ Hospital
- The Nebraska Medical Center
"Our clients partner with us because the high-caliber products and solutions we produce are customized to meet their exact needs. These awards exemplify our commitment to that partnership and underscore our passion for delivering on our brand promise," said Krames StayWell president and CEO Trent Sterling. "We look forward to continuing to provide our clients with the most comprehensive and cutting-edge cross-media solutions available."
About Krames StayWell
Krames StayWell is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. Krames StayWell also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs.
KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
For more information visit www.staywellcustom.com.
About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients
MediMedia is a Vestar Capital Partners portfolio company.
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