Krames StayWell Receives HealthMedia® Fusion™ Award at ENGAGE 2010
HealthMedia ENGAGE Convenes Wellness & Prevention Leaders & Health Care Innovators
Salt Lake City, UT May 26, 2010 — Custom health communications company Krames StayWell, a division of MediMedia USA, was honored at the fourth annual HealthMedia® ENGAGE customer and partner conference on Wednesday, May 5 in Seattle. HealthMedia, Inc., a Johnson & Johnson company and part of the Wellness & Prevention business, presented the Fusion Awards to organizations for being a best-in-class example of innovation, integrity, and strategy using HealthMedia® Digital Health Coaching solutions for wellness and prevention, behavioral health, disease management, and medication adherence.
More than 500 industry thought leaders, influencers, and HealthMedia® customers gathered at ENGAGE to share their experiences, expertise, outcomes, and new ideas in population health management. Awards were given in the areas of Highest Overall Participation, Largest Participation Increase in Digital Health Coaching Programs, Best Overall Partner Integration and Most Successful Customer Rollout.
Krames StayWell Presented Award for Best Overall Partner Integration for a Health Plan
Drawing from 25 years of experience in custom health communications, Krames StayWell was able to develop a state-of-the-art technical platform that fused their content assets with HealthMedia® Digital Health Coaching programs to deliver a new portal-based solution. The result is highly personalized instruction designed to motivate users with a robust collection of interactive online health content.
"Congratulations to our award winners for demonstrating exceptional leadership in addressing escalating health care costs with innovative strategies that drive participation and behavior change," said Calvin Schmidt, president of Wellness & Prevention, Inc. "Through the use of advanced technology and behavioral science, we are able to deliver customized solutions to each organization, as well as a personalized digital health coaching program for each individual. Our Fusion award winners have shown an exceptional ability to improve the health, productivity, and performance of their populations through the effective implementation of these innovative technologies."
"Health coaching has proven to be a highly effective strategy to change the way people improve their lifestyle behaviors," said Paul Terry, president and CEO of StayWell Health Management. "This partnership is exciting because it gives a broader access to health care consumers for life-changing benefits of health coaching."
About Krames StayWell
Krames StayWell is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. Krames StayWell also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs. KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
For more information, visit www.staywellcustom.com.
About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients MediMedia is a Vestar Capital Partners portfolio company.
About HealthMedia, Inc.
HealthMedia, Inc., a Johnson & Johnson company and part of the Wellness & Prevention business, is a leading innovator in combining advanced technology and behavioral science to effectively deliver digital health coaching interventions via the Web. The company applies its HealthMedia® Fusion™ technology to address the most problematic pain points facing the health industry today: participation, scalability, cost, efficacy, individual ownership, and return on investment. The HealthMedia® suite of interventions provides automated Web-based coaching for wellness, disease management, behavioral health, and medication adherence. HealthMedia® Digital Health Coaching programs deliver proven outcomes, increased compliance, reduced medical utilization, and increased productivity – boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. Clients include Kaiser Permanente, Daiichi Sankyo, Community First Health Plans, and nine Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, LifeSynch, SHPS, and Krames StayWell, LLC. For more information, visit www.healthmedia.com.
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