Krames StayWell Receives HealthMedia® Fusion™ Award at ENGAGE 2009

YARDLEY, PA, July 13, 2009 – Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, was honored at the third annual HealthMedia® ENGAGE customer and partner conference on Wednesday, May 13, 2009 in San Antonio with an award for best-in-class innovation.

HealthMedia President Ted Dacko presented Krames StayWell with a HealthMedia Fusion Award for Best Overall Partner Integration. Dacko cited KSW as a best-in-class example of innovation, integration, and strategy using HealthMedia's online digital health coaching solutions for population health management for wellness and prevention, behavioral health, and disease management.

KSW has partnered with HealthMedia for its new sophisticated online health management platform, StayWell Engage™, designed to engage consumers with an enormous breadth and depth of customized content, health assessment tools and digital health coaching programs that together create a truly personal health improvement experience for consumers.

"We commend and congratulate all of our award recipients for being industry leaders and contributing to the movement to reduce health care costs and improve productivity by dealing with health issues before they become serious or chronic," Dacko said. "Our mission is to improve the health, performance, and lives of those individuals we serve, and because of these extraordinary organizations and their leadership, people are now living better and healthier lives."

KSW drew upon a 25-year history in custom medical communications and 10 years of designing custom portals to deliver a truly revolutionary portal-based solution. StayWell Engage uses data from the HealthMedia® Succeed™ online health risk assessment (HRA) to deliver a personalized program to each individual member.

"We are honored to receive the Fusion Award and thrilled by the opportunity to provide our clients with a technologically advanced, seamless delivery platform that is being recognized for its industry innovation," said Krames StayWell president and CEO Trent Sterling. "StayWell Engage promotes engagement based on very individualized pieces of information. This solution is a natural extension of the kind of great results achieved by health promotion programs such as telephonic coaching. It allows organizations to extend the reach of their health management programs in a scalable way."

About Krames StayWell (KSW)
Krames StayWell is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America. For more information visit www.staywellcustom.com.

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