Krames StayWell's Clients Receive Five Generations Awards
EVANSTON, IL, January 10, 2011 – Clients of custom health communications company Krames StayWell (KSW), a division of MediMedia USA, have received special recognition from the Generations Awards for excellence in senior marketing.
The Generations Award, an international competition, honors phenomenal achievement and service to professionals communicating to seniors worldwide. Judges look for content, creativity, execution and effectiveness in communicating to the 50+ mature market.
Five KSW clients received Gold Awards:
- United Healthcare, “Renew”, Category: Publications: Newsletter
- AARP/UHC, “Strive for Healthy Living”, Category: Publications: Newsletter
- Independent Health, “Health Styles” (Commercial), Category: Publications: Newsletter
- WellCare, “WellCare 2010 Calendar”, Category: Publications: Other-calendar
- Blue Care Network of Michigan, “A Step by Step Guide to Making the Most of Medicare”, Category: Publications: Other-Booklet
“We regularly conduct consumer research to help our clients effectively communicate health information to specific consumer segments,” said Krames StayWell president and CEO Trent Sterling. “These five Generations Awards demonstrate the value of that dedication to market research, specifically related to the mature market. They are an example of the commitment to world-class design and communications effectiveness that we share with our clients.”
On January 1, 2011, MediMedia consolidated two of its largest divisions: Krames Patient Education and Krames StayWell. The two companies have combined into one organization called Krames StayWell.
About Krames StayWell
Krames StayWell (a MediMedia Company) is the largest provider of interactive and print patient education solutions and consumer health information in the country for hospitals, health plans, employers, pharmaceutical companies, retail organizations, and thousands of healthcare professionals in multiple care settings. Krames StayWell offers best-in-class health communication solutions across the entire spectrum of consumer engagement - delivering the robust healthcare information patients and consumers want, when they want it and how they want it, and with a focus on delivering measurable ROI for clients.
About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients
MediMedia is a Vestar Capital Partners portfolio company.
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