StayWell Custom Communications Announces Strategic Alliance with HealthMedia

EVANSTON, IL, June 18, 2008 – Custom print and online health communications publisher StayWell Custom Communications (SCC), a division of MediMedia USA, has announced a strategic alliance with HealthMedia, Inc. to bring its clients the industry-leading, innovative online behavior change programs that work in concert with its custom health information and engagement solutions.

HealthMedia’s online intervention programs for health and wellness, disease management, behavioral health, and medication adherence will be an integral part of SCC’s next generation private health portal suite. The new StayWell Custom Health Portal is a highly personalized, engaging health information solution for health payers looking to improve the health and wellness of their populations.

Not only is the new private portal solution able to personalize the experience for each user, in keeping with SCC’s philosophy as the market leader in client-branded solutions, the platform will offer extensive customization for each client organization. SCC has set itself apart in the market by bringing highly flexible customization to its offerings at an industrial-level scale.

Teaming with HealthMedia will allow SCC clients to engage consumers with an enormous breadth and depth of content and a truly personal experience unmatched in the market. HealthMedia is a leader in the health management industry for reaching large populations efficiently with effective online intervention programs that produce measurable behavior change and ROI. These online interventions, including a powerful Health Risk Assessment (HRA), that gathers information about the member which can be used to shape custom-tailored health management programs. They include programs designed to address nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation, and chronic pain.

“The strategic alliance between these two highly complementary companies is going to deliver an exemplary solution that creates a truly personalized experience for the member and promotes engagement based on very individualized pieces of information,” said StayWell Custom Communications president and CEO Trent Sterling. “Our clients will recognize enormous value by having these solutions integrated into one seamless delivery platform. For the first time, we are able to combine the best of a scalable private portal platform with industry-leading reference content, multimedia assets, and interactive tools with assessments and web-based interventions. It’s one of the most exciting enhancements in our 25-year history.”

“We’re always looking to partner with industry leaders such as StayWell Custom Communications to help support their strong product offerings,” said Ted Dacko, President and CEO of HealthMedia. “SCC is a market leader in health content and online tools and provides its clients with one of the most comprehensive health portal solutions available, and we’re delighted to be able to help move it to the next level and create more value for their clients.”

About StayWell Custom Communications (SCC)
StayWell Custom Communications is a full-service, custom publisher of electronic health information solutions and custom print communications. For 25 years, StayWell Custom Communications has partnered with health plans to provide health information for increased effectiveness and better health management. SCC produces a variety of health information solutions for health plans, from custom member publications and disease management guides to web portals and multimedia tools. For more information visit www.staywellcustom.com.

About MediMedia USA
Headquartered in Chatham, New Jersey, with more than 1,600 employees in offices throughout the United States, MediMedia’s products and services include integrated and comprehensive health management programs, patient education content, and applications purchased by healthcare stakeholders: physicians, patients, employers, hospitals, health plans, and pharmaceutical companies. MediMedia’s experience in delivering specialized information to targeted audiences has earned the company unparalleled trust and respect throughout the industry.

MediMedia is a Vestar Capital Partners portfolio company.

About HealthMedia, Inc.
HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia’s proven outcomes increase compliance, reduce medical utilization, and increase productivity— boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. A fusion of its own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance. Clients include leading companies in the health plan, employer, hospital, behavioral health, and pharmaceutical industries across the United States. For more information visit www.healthmedia.com.
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