PREFERRED DRUG LIST
Capitalize on your captive audience! Including your Preferred Drug List in your publication is an excellent way to inform your members and save on the production and postage costs of a separate mailing. Select Health of South Carolina turned their 4-page publication into a cost-effective 8-page publication and SAVED MORE THAN $8,000 in postage. |
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HIGHLIGHT An ONGOING INITIATIVE
The cover wrap was used to complement the annual fall advertising campaign to focus and promote Independent Health’s stellar customer service. The promotion of the new service initiative SAVED NEARLY $30,000 in postage.
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PORTABLE DOCTOR'S CHECKLIST
Keystone Mercy Health Plan provided its members with an informative, portable checklist to ensure a successful doctor’s visit. Information contained on the bilingual perforated insert helped Keystone Mercy provide required communications for PREVENTIVE CARE AND SCREENINGS. |
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CUSTOMER RESOURCE CARDS
Provide members with value-added reminders about ways to maintain a healthy lifestyle by including a special insert with your publication. Blue Cross and Blue Shield of North Carolina included special customer resource cards and realized a MORE THAN 72% SAVINGS in postage costs and provided members with a helpful daily food guide and questions to ask their doctor. |
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ANNUAL HEALTH AND
WELLNESS GUIDE
Independence Blue Cross turned standard NCQA information into "stand out" NCQA information by including their Annual Health and Wellness Guide in the same mailing as their quarterly publication. The two items were polybagged and mailed together. They SAVED NEARLY $25,000 on postage. |
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COORDINATION OF BENEFITS
Important member communications, such as Coordination of Benefits, are a perfect ancillary piece for your publication. Neighborhood Health Plan added pages to its publication and included a printed envelope within the publication to allow members to easily return requested information. This SAVED THE CLIENT THOUSANDS OF DOLLARS in postage costs. |
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