Krames StayWell Launches State-Of-The-Art
Online Health Portal
Evanston, IL, September 8, 2008 – Custom print and online health communications publisher Krames StayWell (KSW) introduces a new online health management portal designed to engage consumers with an enormous breadth and depth of customized content and powerful intervention programs that together create a truly personal health improvement experience for consumers.
The new portal delivers a win-win for health payers and their populations – providing healthier lifestyles for consumers and proven outcomes that result in lower costs for health plans and employers.
Key features include the following:
- Personalized, relevant health information tailored to address every member’s unique health risks and interests
- A powerful Health Risk Assessment that generates a 1:1 action plan based on identified risks and motivation to change
- Online health intervention programs scientifically designed to motivate behavior change
- Personal Health Records that enable individuals to compile and maintain their personal health information in a secure, central location
- Robust reports that document participation and behavior change
- Ability to integrate plan-specific messaging and brand with ease
- Recognized support for URAC and NCQA Quality Plus accreditation
"KSW is thrilled to provide our payer clients with a seamless delivery platform that provides a truly personalized experience for employees and health plan members and promotes engagement based on very individualized pieces of information," said Krames StayWell president and CEO Trent Sterling. "This new portal is one of the most exciting enhancements in our 25-year history."
The new health portal allows every member to receive the most robust collection of online health content available anywhere with access to thousands of health and wellness articles, interactive quizzes and calculators, breaking news, plus comprehensive encyclopedias of diseases and conditions, surgeries and procedures. Multimedia formats such as podcasts, animations and video bring topics to life and enable users to receive information when and where they want.
Powered by industry leader HealthMedia®, the online intervention programs available within the StayWell Custom Health Portal provide highly personalized instruction designed to motivate users.
These online interventions are powered by a Health Risk Assessment (HRA) that gathers information about the member which can be used to shape custom-tailored health management programs. They include programs designed to address nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation, and chronic pain.
In addition to helping to keeping consumers healthy, the StayWell Custom Health Portal offers significant benefits for the bottom line. Clients can learn if and how the intervention is changing consumer health behavior, gather valuable data to help contain costs and measure impact and leverage the portal to meet the varying needs of employer groups and niche populations.
"The new portal solution allows consumers to take their health management to a whole new level while providing our health plan and employer clients with a vehicle to truly understand their consumers' health needs and how to serve them," said Sterling. "KSW has set itself apart in the market by bringing a cutting edge and highly flexible customization to its offerings at an industrial-level scale."
About Krames StayWell (KSW)
Krames StayWell is a full-service, custom publisher of electronic health information solutions and custom print communications. For 25 years, Krames StayWell has partnered with health plans to provide health information for increased effectiveness and better health management. KSW produces a variety of health information solutions for health plans, from custom member publications and disease management guides to web portals and multimedia tools. For more information visit www.staywellcustom.com.
About MediMedia USA
Headquartered in Chatham, New Jersey, with more than 1,600 employees in offices throughout the United States, MediMedia’s products and services include integrated and comprehensive health management programs, patient education content, and applications purchased by healthcare stakeholders: physicians, patients, employers, hospitals, health plans, and pharmaceutical companies. MediMedia’s experience in delivering specialized information to targeted audiences has earned the company unparalleled trust and respect throughout the industry.
MediMedia is a Vestar Capital Partners portfolio company.
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