SPECIAL BIRTHING SECTION Rather than send a special birthing section as a stand-alone piece, Lawrence General Hospital inserted a piece into the hospital’s newsletter that communicated directly to their target audience and SAVED THE HOSPITAL MORE THAN $7,000 in postage.

 

CONVENIENT NEW HEALTH CENTER LOCATION How do you tell your community about a convenient new health center location where they can get exceptional care? For Main Line Health, a cover wrap was a strategic tool to communicate important key messages to readers while SAVING MORE THAN $5,000 in postage.

 

DONOR LIST Looking for a way to thank all of the generous people who donated to your hospital’s foundation? Follow the lead of this savvy client who added four pages to their publication to publicly thank everyone on their donor list while SAVING MORE THAN $3,000 in postage.

 

UPCOMING EVENTS AND CLASSES Mailing your publication with extra pages gets the word out about important information but avoids the costs of a second mailing. Adding four pages about upcoming events and classes to Fauquier’s publication SAVED THEM MORE THAN $13,000 in postage costs.

 

EMPLOYEE-ONLY BENEFITS Need to communicate a key message to a select segment of your member base? Instead of doing a separate mailing, create a second version of your publication. INTEGRIS highlighted their employee-only benefits in a 4-page special section of the publication sent only to the plan's employees and SAVED MORE THAN $1,500 in postage.

 

COMMUNITY BENEFIT REPORT Fort HealthCare maximized their distribution strategy and postage budget by adding four pages to their publication instead of sending their Community Benefits Report as a separate mailing and SAVED NEARLY $4,000 in postage costs.