Senior Sales Executive John George Joins Krames StayWell

Salt Lake City, UT, September 9, 2010 – Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, has announced that John George, a seasoned sales executive with more than 20 years of experience, has joined the organization as Senior Vice President of Interactive Sales.

George will lead the company’s interactive sales team, which is focused on driving revenue for the organization through the sales of its leading-edge consumer health information and health management solutions for the hospital, health plan and retail pharmacy markets. KSW’s expanding portfolio of interactive solutions includes robust web-ready health content, symptom checkers and care guides, multimedia packages, SEO services, mobile and email marketing programs, website tools, health management tools and programs, and retail platforms.

George’s extensive experience encompasses consumer health information solutions, healthcare revenue cycle services and financial products, as well as pharmaceutical relationship management software. Prior to joining KSW, George was a senior vice president of sales at A.D.A.M., Inc., where he led the company’s sales organization and placed particular focus on customer relationship management and client retention. His career also includes senior sales positions at McKesson’s Per-Se Technologies and Synavant.

“I am excited to welcome John George to our organization” said Krames StayWell president and CEO Trent Sterling. “John brings an impressive track record and inspirational energy to KSW and will add to an already talented and successful sales organization.  The breadth and depth of his experience is a great match for the markets we serve and the solutions we offer.  We are gratified that John has chosen to join us as we continue to elevate our innovative offerings for our clients.” 

About Krames StayWell
Krames StayWell is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and mobile marketing programs, an extensive range of multimedia tools including video, podcasts and animations, and health management tools and programs.  The company serves hundreds of clients representing several channels in the healthcare industry:  hospitals and health systems; health plans; employers; and retail organizations.  Krames StayWell also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs. 

For more information visit www.staywellcustom.com.

About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients

MediMedia is a Vestar Capital Partners portfolio company.

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