Krames StayWell's Clients Receive Top Honors from Prominent Industry Awards
Publications, Calendars, and Annual Reports Cited as Winning Marketing Tools
EVANSTON, IL, May 10, 2011 –Health communications company Krames StayWell, a division of MediMedia USA, has been honored with 45 awards on behalf of its clients from the 28th Annual Healthcare Advertising Awards and the MarCom Awards. Among these honors is the prestigious Healthcare Advertising Awards Best of Show award, bestowed on Krames StayWell client The Nebraska Medical Center for its publication, Advancing Health.
Now in its 28th year and sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
Honored for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact, Krames StayWell also received 10 Gold awards, as well as Silver, Bronze, and Merit awards on behalf of its clients.
Nearly 4,000 entries were received, making it the largest healthcare advertising awards competition.
Krames StayWell clients received the following awards:
BEST OF SHOW
- The Nebraska Medical Center - Newsletter
GOLD
- Blue Cross Blue Shield of Michigan - Patient Handbook
- Blue Cross Blue Shield of Tennessee – Calendar
- Blue Care Network – Newsletter
- Children’s Hospital of Illinois – Newsletter
- Costco Wholesale Corporation – Newsletter
- Massachusetts General Hospital- Newsletter
- Mercy Hospital Iowa City – Calendar
- Meridian Health – Newsletter
- Pocono Medical Center – Patient Handbook
- Scotland Health Care System – Newsletter
- Sherman Health System – Newsletter
- Shriners Hospitals for Children - Calendar
- Shriners Hospitals for Children – Newsletter
- Staten Island University Hospital – Newsletter
- The Nebraska Medical Center – Newsletter
- United Health Care - Newsletter
SILVER
- Blue Cross Blue Shield of Michigan – Newsletter
- Palo Alto Medical Foundation – Newsletter
BRONZE
- Costco Wholesale Corporation – Calendar
- Harvard Pilgrim Health Care – Newsletter
- Henry Ford OptimEyes – Newsletter
MERIT
- Blue Cross Blue Shield of Massachusetts – Newsletter
- Blue Cross Blue Shield of North Carolina – Patient Handbook
- Children’s Hospital and Medical Center of Omaha – Newsletter
- Children’s Hospital of Philadelphia – Annual Report
- Integris Health – Calendar
- Long Island Jewish Medical Center – Newsletter
- Rocky Mountain Hospital for Children – Newsletter
- Southeast Missouri Hospital – Newsletter
- Sparrow Health System – Newsletter
- Summerlin Hospital Medical Center – Newsletter
- Tanner Health System – Annual Report
- Touro Infirmary – Newsletter
- VA Healthcare Upstate New York - Calendar
- WellCare Health Plans, Inc. - Calendar
The MarCom Awards is an international competition recognizing creative excellence in marketing and communications programs and materials. The MarCom Awards showcases work from corporate marketing and communication departments, advertising agencies, PR firms, design shops, and freelancers. The competition has grown to perhaps the largest of its kind in the world.
Krames StayWell clients received the following MarCom Awards:
PLATINUM
- Children’s Hospital of Philadelphia (CHOP) – Design/Annual Report
- Harvard Pilgrim Health Care - Newsletter
- Sutter Health - Newsletter
- City County Insurance Services - Employee Publication
GOLD
- Summerlin Hospital Medical Center – Newsletter
- Henry Ford OptimEyes – Newsletter
HONORABLE MENTION
- CareFirst BlueCross BlueShield – Newsletter
- Cooper Institute – Newsletter
- The George Washington University Hospital – Newsletter
“Year after year, our clients partner with us in order to provide their readers with the highest quality, most customizable products and solutions available. Continued recognition from these awards underscores our commitment to that partnership and truly speaks to the passion of providing the most cutting-edge and comprehensive solutions to our clients,” said Krames StayWell president Trent Sterling. “We look forward to continuing our client relationships and as the newly formed Krames StayWell, being able to provide a greater depth and breadth of solutions than ever before.”
About Krames StayWell
Krames StayWell (a MediMedia company) is the largest provider of patient education solutions, consumer health information, and population health management communications in the country. Combining extensive technology and content assets with vast consumer insights and a strategic approach, Krames StayWell’s ability to engage consumers across the entire spectrum of their health care experience is unparalleled. Best-in-class health communication solutions integrate print, interactive and mobile formats at multiple touch points to attract and retain consumers, improve health outcomes, and lower costs. Serving hospital, healthcare professional, health plan, employer, retail pharmacy, government, and association clients, our world-class design, commitment to health literacy principles, and expertise with developing custom solutions deliver measurable results. For more information, please visit www.kramesstaywell.com.
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.
MediMedia is a Vestar Capital Partners portfolio company.
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