Krames StayWell's Clients Receive 13 National Mature Media Awards
EVANSTON, IL August 24, 2010 – Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, has been honored with 13 awards on behalf of its clients from the National Mature Media Awards.
The Mature Media Awards is the nation’s largest awards program to recognize the best in advertising, marketing, and educational materials produced for adults age 50 and over. Entries are judged on appropriateness of the material and format for an older adult audience, as well as creativity, quality, and overall excellence of content, design, and production quality.
KSW clients received the following awards:
Gold Award
- United Healthcare in Cypress, CA, “Renew Fall 2009 Issue” – Category: Publications: Newsletter
Silver Award
- Blue Care Network in Southfield, MI, “Your Health Advantage” – Category: Publications: Newsletter
Bronze Award
- AARP/UHC in Washington, DC, “Strive for Healthy Living” Spring 2009 – Category: Publications: Newsletter
- Disease Management Publications in Southfield, MI, “Blue Care Network of Michigan” – Category: Mature Work & Retirement Booklet
- Independent Health in Buffalo, NY, “HealthStyles” (Commercial) Fall 2009 – Category: Publications: Newsletter
- WellCare in Tampa, FL, “WellCare 2010 Calendar” – Category: Publications: Calendar
- Blue Cross Blue Shield of Florida in Jacksonville, FL, “Medicare Guidebook” – Category: Mature Work & Retirement Booklet
- Independence Blue Cross in Philadelphia, PA, “Update” Summer 2009 - Category: Publications: Newsletter
Merit Award
- Independent Health in Buffalo, NY, “HealthyStyles Medicare” – Category: Publications: Newsletter
- WellCare in Tampa, FL, “Healthy Living” Winter 2010 – Category: Publications: Newsletter
- EmblemHealth in New York, NY, “2010 Calendar” – Category: Publications: Calendar
- Blue Care Network of Michigan in Detroit, MI, “A Step by Step Guide to Making the Most of Medicare” – Category: Mature Work & Retirement: Booklet
- Priority Health in Grand Rapids, MI, “Health Journal PTS” - Category: Publications: Newsletter
“Krames StayWell prides itself on an in-depth understanding of the healthcare consumer so that we can share our insights with our clients as they shape strategies to engage key audiences,” said Krames StayWell president and CEO Trent Sterling. “These 13 Mature Media Awards reflect this insight and the superior solutions we deliver, including Medicare Guidebooks, custom calendars, and print publications, to help our clients reach the older adult audience.”
About Krames StayWell
Krames StayWell is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. Krames StayWell also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs.
KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
For more information visit www.staywellcustom.com.
About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.
MediMedia is a Vestar Capital Partners portfolio company.
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