Krames StayWell Was Featured Speaker at NACHRI on Using E-Mail Marketing to Reach Parents
Evanston, IL, March 1, 2008 – Custom print and online health publisher Krames StayWell (KSW), was a featured speaker at the spring National Association of Children’s Hospitals and Related Institutions (NACHRI) 2008 Creating Connections Conference that took place March 16-19 in Miami.
The presentation entitled "You’ve Got E-Mail! Targeted Program Reaches Parents Where They Live Online" was delivered by Krames StayWell Senior Director, Jason Pagels, and Amy McLarty, Marketing Communications Manager at Children’s Medical Center Dallas, an KSW client.
The vast number of parents online has fueled the importance for healthcare marketers to reach them where they “live”. In fact, parents are clogging the Internet super highway. Some 45 million American parents – 70% of those with children under 18 living at home – use the Internet*.
With that in mind, Krames StayWell shared an overview of the parents market, and explained how moms (the family’s chief health officer) want their information delivered. Children’s Medical Center Dallas described how they have worked with KSW on an e-mail component of a broad online program to successfully reach parents.
"We were honored by the opportunity to speak in front of the nation’s leading children’s hospitals," said Krames StayWell President and CEO Trent Sterling. "Providing health information to parents through online solutions is a core competency we’re very proud of. We truly enjoyed sharing our consumer research and industry information with the conference attendees."
About Krames StayWell:
Krames StayWell is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Patient Education Group and the Pharmaceutical Group.
The Patient Education Group provides patient education content sponsored by the full set of healthcare stakeholders, including employers, hospitals, health plans, physicians, patients and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower healthcare costs.
The Pharmaceutical Group provides content and application-based marketing solutions for pharmaceutical companies, spanning their entire marketing continuum during a drug’s lifecycle, which are targeted to physicians, payers and patients. Customers purchase pharmaceutical products and services from MediMedia because these products and services help them drive drug prescriptions.
MediMedia is a Vestar Capital Partners portfolio company.
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