Online Healthcare Marketing Leader David Bennett Joins Krames StayWell’ Electronic Solutions Team
Evanston, IL, September 16, 2008 — Custom print and online health communications publisher Krames StayWell (KSW), a division of MediMedia USA, has announced that industry leader and Web 2.0 expert David Bennett has joined the organization as Senior Vice President of Electronic Solutions.
In his new role, Bennett will lead KSW’s Electronic Solutions Group and spearhead product development as part of the company’s mission to provide leading-edge solutions to its growing number of online health care clients, including hospitals, health plans, and retail pharmacies.
Bennett brings a wealth of electronic health experience to the position, including serving as the Director of Web Resource Services at the Medical University of South Carolina’s (MUSC) Hospital Authority during the past five years. While at MUSC, Bennett lead the development of MUSC’s Web 2.0 programs. In addition, Bennett also lead the development of MUSC’s nationally acclaimed consumer podcasting program. MUSC’s program is the largest of its kind with more than 160 participating physicians reaching hundreds of thousands of consumers in more than 150 countries. He oversaw the growth and development of the Institution’s online marketing program, which is now one of the leading methods by which new patients are recruited to MUSC. His team’s efforts won seven national awards in the last year alone.
Bennett also served as the Chairman of the Web Committee for Health Sciences South Carolina (HSSC), the statewide collaborative of the leading research universities in South Carolina. He is a nationally recognized expert on the subject of the Internet and health care, and has been a speaker for organizations such as Forum for Healthcare Information and Management Systems Society (HIMSS), Society of Healthcare Strategy and Market Development (SHSMD), and the Annual Healthcare Internet Conference.
Prior to joining the Medical University South Carolina in 2003, Bennett was Vice President for Business Development at Bio-Reference Laboratories (BRLI). Bennett also served as a Vice President at BRLI's wholly owned subsidiary and online connectivity solution, CareEvolve.com. He has more than 20 years of online product strategy and development, sales, marketing, and business development experience in health care.
"I am excited that we have been able to attract someone of Dave’s caliber to our company," said Krames StayWell President and CEO Trent Sterling. "I am confident that his vision, operational and development skills, and his standing in the industry will help us continue to provide excellent solutions to our clients."
For more information, please visit our website at www.staywellcustom.com.
About Krames StayWell:
Krames StayWell is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (a Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions, and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
MediMedia is a publishing and information company that educates physicians and patients about drugs, diseases, therapies, health, safety, and healthy lifestyles and is managed through two distinct business segments: the Patient Education Group and the Pharmaceutical Group.
The Patient Education Group provides patient education content sponsored by the full set of health care stakeholders, including employers, hospitals, health plans, physicians, patients, and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower health care costs.
The Pharmaceutical Group provides content and application-based marketing solutions which help pharmaceutical companies target physicians, payers, and patients. Customers purchase pharmaceutical products and services from MediMedia because these products and services help them drive drug prescriptions.
MediMedia is a Vestar Capital Partners portfolio company.
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