Krames StayWell Aligns with Leading SEO Firm to Offer Search Engine Marketing Services
Salt Lake City, UT June 29, 2010 — Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, has announced an exclusive strategic alliance with SEO.com, a leading provider of search marketing strategies including search engine optimization, pay-per-click management, social media, and SEO Web design.
Through this strategic alliance, Krames StayWell will be offering a range of search marketing strategies designed to increase website traffic, build loyal customers and drive online transactions for its clients, which include health care providers, health plans, and retailers such as pharmacies and supermarket chains.
The increasing demand for online health information and services is fueling a growing need for health care organizations and health care retailers to focus on programs and tactics that make it easier for consumers to navigate the Internet and find information, which ultimately builds business for their organization. Search Engine Optimization and online advertising programs are becoming an increasingly important part of the mix when it comes to driving prospective patients and consumers to a health care site.
“As organizations continue to invest heavily in developing a robust online presence, ensuring that consumers can find them is critical to a successful e-business strategy,” said Krames StayWell president and CEO Trent Sterling. “The need for such specialized search marketing strategies in order to optimize healthcare content and services have become ever more important.”
KSW established the alliance with SEO.com in order to meet this need and help its clients improve site performance. “We partner with our clients to deliver robust interactive health content solutions designed to achieve business results,” said Sterling. “The excellent search marketing strategies offered by SEO.com will enable our clients to maximize their ROI by helping them boost their Web traffic, and turn that traffic into revenue for their organization. With 80 percent of consumers going online to look for health information, the potential for our clients to use their content to attract visitors is unlimited.”
SEO.com, an SEO company, is based just outside Salt Lake City, just minutes away from the headquarters of KSW’s Interactive Solutions. SEO.com’s clients include Dell, H&R Block, AlphaGraphics, Hugo Boss and Mrs. Field’s Cookies. Website Magazine ranked SEO.com the No. 2 SEO firm in the country in April, 2010.
“Good content with the right keywords is critical for search engine optimization,” said Dave Bascom, CEO of SEO.com. “We’re excited to have joined forces with StayWell to help many respected organizations in the health industry achieve their goals.”
About Krames StayWell (KSW)
Krames StayWell is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. Krames StayWell also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients’ marketing and communication needs.
KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
For more information visit www.staywellcustom.com.
About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers – both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.
MediMedia is a Vestar Capital Partners portfolio company.
About SEO.Com
SEO.com is a search marketing firm that makes its clients money by driving traffic to their websites through aggressive search engine optimization, pay per click management, and social media marketing. SEO.com then turns those visitors into sales through search-optimized Web design and conversion optimization. Clients range from small startups to Fortune 100 companies. For more information, visit http://www.seo.com/
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