Krames StayWell's Clients Receive Top Honors From Prominent Industry Awards
EVANSTON, IL, June 8, 2009 – Custom health communications company Krames StayWell (KSW), a division of MediMedia USA, has been honored by the distinguished 26th Annual Healthcare Advertising Awards and Hermes Creative Awards. Between the two awards programs, KSW's clients were recognized more than 30 times in the Gold, Silver, Bronze, Platinum, and Merit categories. Client Henry Ford West Bloomfield Hospital received a Best of Show award from the Healthcare Advertising Awards for its custom publication Live Well.
The Healthcare Advertising Awards received more than 3,600 entries this year, making it the largest health care advertising awards competition. All entries were reviewed for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The Healthcare Advertising Awards is the oldest, largest and most widely respected health care advertising awards competition and sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development.
Those KSW clients who received a Gold award from the Healthcare Advertising Awards program in recognition of their print publication or website include Baltimore Washington Medical Center, CareFirst BlueCross Blue Shield, Henry Ford Health System, Sutter Health Partners, Saint Thomas Health Services and St. Francis Hospital.
Hermes Creative Awards is an international competition for content and design of traditional materials and emerging technologies. The awards program is administered by the Association of Marketing and Communication Professionals. Entries are judged on creative achievement and overall excellence.
Henry Ford West Bloomfield Hospital's Live Well publication received a Platinum Hermes Creative Award in recognition of its design and publication overall. CareFirst BlueCross BlueShield received a Gold award on behalf of the overall design of its website.
"We're thrilled our clients are being recognized for the amazing products produced for their audiences. These awards support our commitment to that partnership and underscore our passion for delivering on our brand promise," said Krames StayWell president and CEO Trent Sterling. "It is particularly gratifying to extend our leadership position in both interactive and print solutions and we look forward to continuing to provide our clients with the best products available."
About Krames StayWell (KSW)
Krames StayWell is the leader in custom health content solutions delivered via variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.
KSW is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.
For more information, visit www.staywellcustom.com.
About MediMedia
Headquartered in Chatham, NJ, with 1,500 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers—both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.
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