Krames StayWell's Clients Honored by Top Industry Awards
EVANSTON, IL December 8, 2008 — Custom print and electronic health publisher Krames StayWell (KSW), a division of MediMedia USA, has been honored by the distinguished MarCom Awards and eHealthcare Leadership Awards. Between the two awards programs, KSW's clients were recognized 27 times in the Platinum, Gold, Silver, Distinction, and Honorable Mention categories.
MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The competition has grown to perhaps the largest of its kind in the world.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.
Those who received a Gold award from the MarCom program include St. Luke's Hospital, Children's hospital in Omaha, Montefiore, Costco, BlueCross BlueShield of Nebraska, BlueCross of NE Pennsylvania, McKesson Corporation, Good Samaritan Hospital, Palo Alto Medical Foundation, Mercy Health Plans, and Creighton University Medical Center — St. Joseph Hospital.
The eHealthcare Leadership Awards program exclusively recognizes the very best Web sites of healthcare providers, health plans, healthcare associations, online health companies, pharmaceutical/medical equipment firms, suppliers, other healthcare organizations, and business improvement initiatives. These awards highlight the Internet's role in achieving an organization's business objectives and recognize the hard work that has gone into creating outstanding health Web sites.
Several KSW clients received eHealthcare Leadership Awards, including a Gold Award for BF&M Insurance Group in the category of Best Health/Healthcare Content and HealthPlus of Michigan received Distinction for the Best Overall Internet Site.
"Our clients partner with us because of the high caliber products we produce. These awards exemplify our commitment to that partnership and underscore our passion for delivering on our brand promise," said Krames StayWell president and CEO Trent Sterling. "We look forward to continuing to provide our clients with the best print and electronic solutions available."
About Krames StayWell (KSW)
Krames StayWell is a full-service, custom publisher of electronic health information solutions and custom print communications. Krames StayWell, a division of MediMedia USA, is a member of the StayWell family of companies, which includes StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions, Krames and The Red Cross Strategic Business Alliance. For more information, visit www.staywellcustom.com.
About MediMedia
Headquartered in Chatham, NJ, with 1,600 employees in offices throughout the U.S., MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Consumer Group and the Professional Group. The Consumer Group provides patient education content sponsored by the full set of healthcare stakeholders, including employers, hospitals, health plans, physicians, patients and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower healthcare costs. The Professional Group provides content and application-based marketing solutions for pharmaceutical companies, spanning their entire marketing continuum during a drugˇ¦s lifecycle, which are targeted to physicians, payers and patients. Customers purchase our pharmaceutical products and services because these products and services help them drive incremental drug prescriptions.
MediMedia is a Vestar Capital Partners portfolio company.
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